Software review 8 min read · Updated May 20, 2026

GiftUp

GiftUp is a dedicated gift certificate platform you can embed on any website. Best for businesses without a POS-integrated gift card option, or for businesses that want a richer branded gifting experience.

GiftUp is a dedicated gift certificate platform you can embed on any website. Best for businesses without a POS-integrated gift card option, or for businesses that want a richer branded gifting experience.

Best for
  • Businesses without a POS gift card solution
  • Hospitality and experience businesses
  • Service businesses on WordPress or custom sites
  • Businesses that want strong gifting UX
Ideal industries
HospitalityExperience businessesService businessesCustom websites

Key features

  • Embeddable purchase widget
  • Branded gift certificates
  • Scheduled delivery
  • Multi-currency support
  • Reporting and integrations
  • Bonus card and promotional structures

Format support

CapabilitySupported
Physical gift cardsNo
Digital eGift cardsYes
Online salesYes
POS redemptionNo
Multi-locationYes
Booking integrationNo

Pros and cons

What's strong

  • Works with any website
  • Strong gifting UX
  • Scheduled delivery built in
  • Flexible promotion structures

Where it falls short

  • Additional cost on top of your payment processor
  • Not POS-integrated for in-person redemption (use a code workflow instead)
  • Pricing tier depends on volume

Pricing

GiftUp charges either a per-transaction fee or a monthly subscription depending on volume.

Check GiftUp pricing

Confirm features and pricing on GiftUp's official site before deciding.

Visit GiftUp →

Alternatives to consider


Frequently asked questions

Does GiftUp work with Square or Shopify?

GiftUp can complement either platform. Use Square or Shopify for native POS gift cards and use GiftUp for premium-branded online gifting.