Square Gift Cards
Square Gift Cards is the most accessible gift card platform for US small businesses, with native support for physical and digital cards, POS redemption, and online sales. If you already use Square for payments, this is the lowest-effort option.
Square Gift Cards is the most accessible gift card platform for US small businesses, with native support for physical and digital cards, POS redemption, and online sales. If you already use Square for payments, this is the lowest-effort option.
Key features
- Custom physical card design
- Branded digital eGift cards
- Sale via Square Online or Point of Sale
- POS redemption with balance tracking
- Email scheduled-delivery for digital cards
- Reporting on sales, redemption, and outstanding liability
Format support
| Capability | Supported |
|---|---|
| Physical gift cards | Yes |
| Digital eGift cards | Yes |
| Online sales | Yes |
| POS redemption | Yes |
| Multi-location | Yes |
| Booking integration | Yes |
Pros and cons
What's strong
- Tight integration with the Square ecosystem
- Both physical and digital options
- Online and in-person sale and redemption
- Hosted checkout page available without a separate website
Where it falls short
- Best-of-breed only if you're already a Square customer
- Limited deep branding versus dedicated tools
- Pricing for physical cards changes; verify on Square's site
Pricing
Square charges payment processing fees on gift card sales. Custom physical card orders are billed separately.
Confirm features and pricing on Square's official site before deciding.
Alternatives to consider
Frequently asked questions
Do I need a Square account to use Square Gift Cards?
Yes. Square Gift Cards is built on top of the Square payments and POS ecosystem.
Can I sell Square Gift Cards without a website?
Yes. Square provides a hosted purchase page that you can link from social, email, or Google Business Profile.