Gift certificates, tailored to your industry
Twelve industry-specific guides covering denominations, redemption tactics, software pairings, and promotion calendars built for the way your business actually operates.
Restaurants
Restaurant gift cards are one of the most repeat-bought gifts in the US during the holiday window, and they're a quiet cash-flow advantage for the ope…
Salons
Salons consistently sell more gift certificates per square foot than almost any other SMB category. This guide walks through stylist-aligned pricing,…
Spas
Day spas and wellness studios sell some of the highest-value SMB gift certificates. The combination of premium service ticket size, recurring holiday…
Massage Therapists
Independent massage therapists and small studios consistently sell strong gift certificate volume because their service is one of the most-given welln…
Photographers
Portrait and family photographers often see gift certificate sales clustered around grandparent-to-grandchild gifting, postnatal gifting, and senior p…
Fitness Studios
Boutique fitness studios — cycling, pilates, strength, hybrid — have a high opportunity to use gift certificates for new-client acquisition. The right…
Yoga Studios
Yoga studios benefit from the same gift mechanics as boutique fitness, with the added angle of workshop and teacher training gifting. Here's a program…
Coaches
Coaches and consultants don't sell gift certificates at the volume of restaurants or salons, but the per-certificate value is high. The opportunity is…
Boutiques
Independent boutiques — clothing, jewelry, home goods, and gift shops — see gift certificate sales spike during the November–January window and again…
Tutoring
Tutoring gift certificates are a quiet category with steady year-round demand. The most common gifters are grandparents, partners, and HR teams suppor…
Med Spas
Med spas need to be especially careful about how they sell gift certificates. The combination of cosmetic procedures, treatment regulations, and provi…
Pet Groomers
Pet groomers and pet salons see consistent gift certificate volume around new-pet adoption, birthdays, and holidays. The key is breed-aware pricing an…